Google invests $100 million in avatars to compete with TikTok.

• Google invests $100 million in avatars to compete with TikTok.

Google has confirmed that it has acquired Alter, a startup that specializes in using artificial

intelligence to create 3D avatars. This confirms Google's ambition to dominate the Metaverse

and social networks.

Google has announced that it has paid a meager $100 million for Alter, a business that specializes in using artificial intelligence to create 3D avatars. Therefore, the Mountain View

company is following in the footsteps of WhatsApp, Facebook, Meta, and other companies that

are also creating this kind of character. Since the takeover operation was completed more than

two months ago, it was quite covert. The size of the money on the table proves that Google

wants to attack hard and surpass Tiktok Avatars.

A 3D avatar creation system called Alter was free and open source. The company used motion

capture technology to make the avatars appear realistic in an effort to compete in the

Metaverse. In addition to enabling the creation of characters for virtual reality, their SDK also

made it possible to implement this technology in games, applications, and other websites.

Alphabet declares its desire to be a big player in a Metaverse where everything is still being

developed by acquiring these technologies.

GOOGLE INVESTS HEAVILY IN THE METAVERS AND COMPETES DIRECTLY WITH

TIKTOK WITH THIS BUYOUT

The COO of Alter, Jon Slimak, has an unnamed new post starting at Google in the Avatars

branch, according to his LinkedIn profile. Therefore, it appears that Google is boosting its

efforts in AI. We are aware that the business employs machine learning in the Pixel 7 Pro's

Tensor processors to edit photographs and translate speech. It heavily utilizes neural networks

to assist users in filtering search results.

Even if we are aware that Google aims to sell more Pixel devices to support the Android

ecosystem, we may not fully comprehend the company's social network and avatar plan.

According to rumors, acquiring Alter would allow for Tiktok competition. Avatars in the Google

style would be incorporated into YouTube Shorts, which is surprisingly popular with young

people. This takeover is therefore merely the first stage in a well-rehearsed strategy that the

firm is employing to quietly advance its pieces.