What is Google Ads and why should you use it?

The field of overseas marketing has changed dramatically in recent years, and Google Ads is one of the platforms driving this shift. In fact, Google Ads is one of the most effective methods of paid online advertising. Google Ads can make your outing more successful if your campaigns are implemented properly.

 

With Google Ads, businesses can reach anyone who uses Google to search online for information, products, and services. If your business doesn't currently have a Google Ads account, or you're not taking full advantage of your Google Ads account, then you should seriously consider taking advantage of the platform.

1. What is Google Ads?

 

Almost every time you see an ad for a company's landing page ranking first (or second or third) in Google Search, it's not just a result of good SEO; the company may be running a Google Ads campaign.

 

With Google Ads (formerly Google AdWords), you can pay to show your Google ads to customers who search for relevant terms on Google Search and Maps. Google Ads is a key digital marketing tool for any business looking to get meaningful ad copy in front of their target audience.

 

With Google Ads, you only pay for actual, measurable results, such as website clicks. This structure is called a pay-per-click (PPC) campaign. You can set a cap on ad spend, and you can choose to target your audience globally or locally.

 

2. How does Google Ads work?

 

Now that you know what Google Ads is, you might be wondering how it works. When you start spending on Google advertising, you first tell Google which of the following three goals you intend to achieve:

 

1. Increase telephone contact with your business.

2. Direct more visitors to your store.

3. Direct people to your website or company landing page.

 

Then, you'll decide whether your ad copy is intended for a global or local audience. Next, you'll tell Google what makes your business stand out using an image or three short sentences, and Google will use this data to help you create your ad copy. Finally, you'll set a budget that Google will use to predict the success of your Google Ads campaign, and then Google will deliver your ad. Your target audience will see your ads rank high and appear in search results, and as more and more people click on your PPC campaign ads, your business will get closer to hitting its preset budget.

 

Three, five types of Google ads

 

The above steps are consistent across all Google Ads campaigns. However, no two activities are exactly the same. In fact, there are 7 different types of Google Ads:

 

1. Search Network campaigns. With Search Network campaigns, your ads can appear not only on Google Search and Google Maps, but also on hundreds of other Google search partners, including YouTube and Google Shopping. On any of these sites, users will see your ad when they search for terms related to your campaign's keywords.

 

2. Display Network campaigns. With Display Network campaigns, you can show visual ads in front of people using Google Display Network products, including Gmail and YouTube.

 

3. Shopping activities. With Shopping campaigns, Google will use your online store's product data instead of your users' keywords to determine how and where to show your ads on Google Shopping.

 

4. Video campaigns. With video campaigns, your business will be promoted through video ads that appear on YouTube and other Google Display Network properties.

 

5. App campaigns. With app campaigns, your ads will appear on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google's search partners, and many other publishers that display app ads.

 

6. Video campaigns. With video campaigns, your business will be promoted through video ads that appear on YouTube and other Google Display Network properties.

 

7. App campaigns. With app campaigns, your ads will appear on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google's search partners, and many other publishers that display app ads.

 

4. What is the difference between Google Ads and Google AdSense?

 

With Google Ads, businesses can easily advertise themselves on Google properties. In contrast, Google AdSense allows those who own platforms (such as blogs, websites, and forums) to monetize these assets by advertising for other businesses. Google uses its Google Ads auction feature to determine which ads to show through AdSense, and Google Ads users may need to customize their ads to perform better in Google Ads auctions.

 

5. How much does Google Ads cost?

 

One of the main reasons to use Google Ads is that you have complete control over your costs. If you set a budget, Google Ads will never exceed your budget, and the program will predict your results based on the budget you set.

 

6. Why you should use Google Ads

 

Here are some of the benefits of using Google Ads in your digital marketing strategy.

 

1. It increases leads and customers.

 

Google Ads is one of the best tools for generating leads. If your campaign is set up correctly, it has the potential to send highly targeted leads to your website, subscription forms, or other online properties.

 

Google Ads lets you focus on users searching for what your business has to offer. This means that you can continuously refine your searches so that only people who want to buy your product or service are sent to your website through this platform.

 

2. Flexible marketing platform.

 

Anyone who has used Google Ads regularly will tell you that it is a very flexible marketing platform. It is suitable for organizations of all types and sizes. You can literally turn internet traffic on and off using this system. It is also compatible with a wide range of other marketing platforms and software systems.

 

You can easily customize campaigns to focus on specific types of online users. For example, you can target audiences by location, the type of device they use, and the Google-owned sites they visit (eg, Google Search, Google Maps, YouTube).

 

You can also set your own budget for specific areas of your campaign. For example, you can set a daily budget and limit the amount you're willing to pay for clicks on certain keywords.

 

3. Get a high return on investment.

 

Unlike other marketing strategies, Google Ads lets you pay only for the ads people click on. When you optimize your Google Ads campaigns, you can earn a high return on investment that may not be possible with other marketing strategies.

 

However, it takes time and you have to figure out what works for you and your business. To get a clearer picture of what will give you the best results, you must constantly test and track your campaigns. Google Ads is great for this because it's very transparent and the information you need is always available.

 

When you find areas in your campaign that offer a good return on investment, you should focus your energy and budget on those areas. If an activity or part of an activity is costing you money, discard them. Invest the money you save into successful campaigns and ones you'll be testing in the future.

 

4. You will see fast, transparent results.

 

Google Ads is known for providing fast, straightforward results and campaign reporting.

 

Analyzing the progress of campaigns is easy because the dashboard provides you with all the information related to each campaign, such as ads clicked, keywords entered by website visitors, and cost of a click. These features make Google Ads an extremely transparent and intuitive system.

 

5. Tap into massive high-quality traffic sources.

 

Because of Google's market dominance and large customer base, the search giant can send businesses a lot of traffic every day if they have the budget.

 

Google prides itself on showing relevant content and ads, and the company is constantly evolving and improving its search engine algorithms to produce the most relevant search results and ads. This has a positive impact on businesses advertising through Google Ads, as these ads send high-quality leads and visitors to your business's website, e-commerce store, opt-in form, or other online properties. People sent to you by Google are more likely to become customers, opt-in to your email list, request information, or take any action you want them to take than people from other sources.

 

6. You will learn more about your market.

 

It's important to understand what your ideal customer thinks. Knowing your audience makes it easier to engage with customers and find out what they want.

 

However, this is extremely difficult to do. Traditional methods, such as questionnaires and interviews, yield limited results.

 

Google Ads, on the other hand, provide information about customer habits and requirements that previous generations of business owners could only dream of. Google Ads gives you some valuable data about your customers, including the keywords they use to find your website, their location, the devices they use, and the times and days of their searches.

 

You can use this information to improve your products and services, as well as improve your marketing efforts, so you don't waste money advertising to people who aren't interested in what you offer.

 

Google Ads is one of the most powerful advertising tools ever created. It processes millions of internet user searches every day and then provides business owners with a unique opportunity to convert many of these people into business leads and customers.

 

Many businesses get shut down for advertising costs on Google Ads, especially if they're not familiar with how the platform works. However, if you're smart about your online advertising strategy, the rewards of Google Ads can be huge.

 

7. How to set up a Google Ads campaign

 

Follow these steps to start a Google Ads campaign:

 

1. Log in to your Google Ads account.

2. Click Campaigns on the left.

3. Click the Plus button.

4. Select "New campaign".

5. Choose your campaign objective, or create a campaign with no objective.

6. Select a campaign type.

7. Click Continue.

8. Determine your campaign settings.

9. Click Save and Continue.